The ISIS Purple Ferrari
The ISIS tent gets the award for the prettiest car display at the Austin Fan Fest. This purple Ferrari was bathed in purple LED lights. It created a soft glow that was hard to resist. I shot the details and curves with my shallowest depth of field. I eliminated clutter to focus on the vehicle.
Why purple? ISIS, who makes smart phone based mobile wallets has a purple logo and color scheme. Of course this sports car has nothing to do with electronic wallets but it fits the performance oriented F1 marketing theme. It works for me. It gave me a chance to take some beauty shots.
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