An Iconic Book and a 30 year Anniversary

Iconic: A Photographic Tribute to Apple Innovation

I ordered a book recently that combines my love of product design, photography, electronic devices and Apple. “Iconic: A Photographic Tribute to Apple Innovation” is a wonderful book that showcases almost every product Apple ever made. Spanning over 650 photos on 340 pages, the book starts with the Apple I and ends with 2012 iMac. 35 years of history.

I remember almost every product. There were a few surprises. I’ve used Apple products since 1981, an Apple ][ plus that my father bought. That’s 3 years before the Macintosh came out. For me it’s trip down memory lane. For any Apple enthusiast, I highly recommend the book, available on Amazon. 53 people gave the book a 5 star rating and only one person gave it a 4 star.

I would rate the book 4 1/2 stars, if given a choice. It’s a fine book with great photographs printed on high quality paper, though the overall quality doesn’t quite match an Annie Leibovitz book, American Music, that I own. My only pet peeve is that the photos, despite the intent of mimicking Apple’s product photography, just doesn’t quite match. Many of the products are shot on white seamless but to my eyes the backgrounds look a little dark — the vignetting also distracts me. This may very well be part of the intended design but I would have preferred a pure white background. Something that would blend in with the white page. Kind of the way the photograph above blends with the white background of the web page. Personal preference, I suppose.

I don’t want to be too critical. Johnathan Zufi did a momentous job collecting and photographing these products. I enjoyed the book thoroughly and plan to keep it for a lifetime. Out of sheer coincidence, the book arrived today on January 24th, 2014 the 30th anniversary of the introduction of the Macintosh.


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3 thoughts on “An Iconic Book and a 30 year Anniversary

  1. I worked for a company in Atlanta starting in 1982 called Digital Communications Associates, or DCA. We installed statistical multiplexers to build up private networks, using telecoms backbones to tie our boxes together across the country. The stat muxes handled RS232 devices only, such as terminals and the early IBM PC with terminal software. I traveled to California a lot, both L.A. and San Francisco, to install these systems.

    While on a business trip to Sunnyvale, sometime in late fall 1983, I went to a local computer store and started to chat with the staff about the Apple II. The crew there were pretty excited about a new Apple computer they’d heard would come out early the next year (1984). They had no details, but the buzz was pretty intense. I kinda knew what was coming, because DCA had an original Lisa in its lab, and we’d also gotten word that something new like the Lisa was coming, but a lot cheaper. Remember that the Lisa was $10,000, and that was back in 1983. I didn’t expect the Mac; instead, I expected an update to the Lisa, and indeed the Lisa 2 was released around the same time as the original Mac.

    No one at that time had any idea just how successful the Mac, and Apple itself, would become. The original PC and XT were the kings of personal computer world at the time. The Mac, coming in at a price mere mortals could afford, really changed everything. We just didn’t know how much at the time. 1984 was important for another reason; that was the year I married and moved to Florida.

    1. Bill, thank you for yet another wonderful story. I lived int the East Coast which seemed behind in the early computer revolution. I read issues of Popular Science about these new fangled personal computers and I dreamed.

      I actually got use a Lisa at an Office Automation Conference in Philadelphia. It was 1982 or 1983. They had 25 or so Lisas which were all that existed at the time.

      I was a early Macintosh User, during my Collage days, since 1984. The first Macintosh I owned was the Macintosh SE from 1987. I used MS-DOS back in 1985 and 1986 and hated it. I haven’t used it since. I still don’t really know now to use a Windows machine per say, but since it is a crude copy of the Macintosh, I can muddle through.

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