The ISIS Purple Ferrari

Purple Ferrari, Austin Fan Fest 2012 - Austin, Texas

Purple Ferrari, Austin Fan Fest 2012 – Austin, Texas

The ISIS tent gets the award for the prettiest car display at the Austin Fan Fest. This purple Ferrari was bathed in purple LED lights. It created a soft glow that was hard to resist. I shot the details and curves with my shallowest depth of field. I eliminated clutter to focus on the vehicle.

Purple Ferrari, Austin Fan Fest 2012 - Austin, Texas

Why purple? ISIS, who makes smart phone based mobile wallets has a purple logo and color scheme. Of course this sports car has nothing to do with electronic wallets but it fits the performance oriented F1 marketing theme. It works for me. It gave me a chance to take some beauty shots.

Purple Ferrari, Austin Fan Fest 2012 - Austin, Texas

Please make sure to click on the photographs to see a larger image and hover over the photos to see the exposure detail.

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4 thoughts on “The ISIS Purple Ferrari

  1. atmtx, you did a very nice job of capturing the long, sweeping lines of what must have been a beautiful car. Your photos only make me want to see more of this beautiful machine. Noce job!

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