A Parade of Sponsors

Cadillac, US Open - Flushing, New York

Cadillac, US Open – Flushing, New York

Something I didn’t expect but wasn’t surprised by was the sheer number of sponsors at the US Open. Watching tennis on TV, you always see some company names along the perimeter of the court. In New York, JPMorgan and Chase, which are the same company, were the big sponsors. However, at the tennis center itself, outside the courts, there are many more.

There were booths for sunscreen and Emirates Airlines, among others. And there are retail stores for Lululemon and Wilson. One of the biggest was Cadillac, seen here.

I quickly snapped this picture and moved on, without getting any seat time in the vehicles. I didn’t know what this model was, but I did some digging on their website. It’s hard to determine exactly since Cadillac has multiple large SUVs. However, this one appears to be a Vistiq, a three-row all-electric SUV.

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