A couple of days ago, I talked about the Rise of the 1 inch Sensors, a class of cameras that has become the go to high-end pocketable devices for photo enthusiasts. While smartphones are the ultimate in convenience and connectivity, the 1 inch sensors are more than 6 times larger than the ones in smartphones. Ideal for low light photography. Coupled with a small body and bright lens, the Sony RX100 series has seen great success in a very challenging camera market. But that’s not what makes these cameras remarkable.
Consider that the first RX100 was introduced in 2012 and it’s still being sold. Sony has released a new version of the RX100 every year since then, except for this year. That means there are now five versions of this camera, and remarkably, all versions are still for sale. This, to my knowledge, is unprecedented in digital camera history. This rarely, if ever, happens in the overall electronics industry.
|Model||2017 Price||Date Released|
|Sony RX100 II||$598||2013|
|Sony RX100 III||$749||2014|
|Sony RX100 IV||$898||2015|
|Sony RX100 V||$998||2016|
All prices referenced from B&H Photo’s website
In 2012, the RX100 cost $649. In 5 1/2 years, the price has only dropped $200. Think about that. A 5+ year old technology product that still commands 70% of its original price. Remarkable.
Sony’s success has spawned copycat and new iterations of cameras with 1 inch sensors from Canon and Panasonic. Nikon too announced their DL series with a trio of cameras, until they cancelled it. How long will Sony continue to sell the original RX100? How many variations of the series are Sony going to make?
I’ve casually used the RX100 a few times over the years. Most extensively, I used the Mark IV version for a couple of days during last year’s Precision Camera University. I created the black and white above with the RX100 IV out in Kerrville, Texas. A zen like feel, with deep blacks, from a dock along the river.
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