Placeholder Blue Hour

Placeholder Blue Hour - Austin, Texas

Placeholder Blue Hour – Austin, Texas

It’s been a while since I’ve been on Rainey Street, especially at night. SXSW 2022 gave me the opportunity. Besides the ever-changing skyline with bungalows and open lots turning into high-rise residential, there are more subtle shifts — additions to bars and new establishments. Placeholder is one I didn’t recognize.

I was amused by the stenciled sign — Placeholder Until Something Better Comes Along. Are they referring to the name of the bar? Or implying that a better bar would come along? Were they trying to be cute or really at a loss for a name? Google Maps indicated that it’s now called Placeholder Tiki Bar.

Blue Hour photographs are particularly engaging when paired with man-made lights. These are especially warm, and the contrast of the red-orange with the cool blue makes for a festive look.

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