Hotel Van Zandt Blue Hour

Hotel Van Zandt Blue Hour - Austin, Texas

Hotel Van Zandt Blue Hour – Austin, Texas

After the happy hour on 6th Street, I headed southeast towards Rainey Street. East 6th Street was prepped for crowd control with metal fencing meant to corral the onslaught. Except, there was nobody there. For the first few days, when tech and media dominate, the action is on Rainey Street. I think they prepped early for the 2nd half when SXSW music starts.

I reached Rainey Street just in time for Blue Hour. The bold yet minimal HOTEL neon called out for a photo. Set against the blue sky, Hotel Van Zandt looked inviting and slightly distant at the same time. Part of the Kimpton hotel chain, it’s a stylish boutique hotel that fits in with the trendy Rainey Street vibe.

After a few months of practice, I was fully accustomed to shooting the Fuji GFX 50S II hand-held in marginal light. Making high-quality images without a tripod gives extreme freedom. Particularly when attending exhibits and happy hours at SXSW. I shot this one a 1/4 second, underexposed not to overwhelm the delicate neon.

I have a free monthly newsletter that’s perfect for busy people. Signup for the Newsletter to get the best of my posts, old and new, plus additional content not available anywhere else.

One thought on “Hotel Van Zandt Blue Hour

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.