Hermes Austin

Hermes - Austin, Texas

Hermes – Austin, Texas

Hermes is a luxury retailer that got its start in leather goods. We’ve visited their stores in Honolulu and Las Vegas. Surprisingly, they’ve opened a store in Austin.

I’ve lived in Austin for over thirty years, and its causal, non-branded lifestyle was one of its attractions. Old-time Austinites looked down on fancier places like The Domain, considering them an extension of the over-the-top places like Dallas. That’s changed over the years. A Hermes store in Austin is a big sign of this change.

Hermes located on South Congress — instead of downtown or The Domain — speaks volumes of the shift of this once eclectic SoCo neighborhood.

The store is meticulously designed and presented like any other Hermes — with identical architectural details. My wife and I visited on a weekday afternoon, and we walked right in without a wait, a first. I briefly talked to a well-dressed couple from Seattle, scouting Austin as a possible lower-tax heaven. The husband sported a digital Leica M, in keeping with the upscale surroundings. I shot with the perfectly adequate but significantly more modest Fujifilm X100V.

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