This is sort of a follow-up to my previous post Amateurs and hobbyists, don’t sell yourself short.
Last week, a design firm contacted me about using a few of my photos on murals, that would decorate the inside of a nationally famous family-casual restaurant. I put together pricing that, I thought, was fair but slightly higher than what I was hoping for, just to have some negotiating room.
The firm came back with a counter offer that was so incredibly laughable that I was certain we would never see eye to eye.
I did a quick Google search on cost to build such a restaurant. Between the land, the stand-alone building, the fixtures and all the other associated fees, this website estimated a 3 million to 6 million initial investment. The offer I got for my photos, about $7.50 each.
Now I can understand, in this tough economy, any business person will do their best to lower costs. But do you sense a disparity here? And the reason the design firm offered this “generous payment”, I supposed, is that they’ve had takers in the past. You see they found me through Flickr and I’m sure they were hoping that their standard amateur pricing would be adequate.
Of course, you know how this ended. Ironically, the payment they were offering per photo would be less than getting a hamburger at this restaurant. But hey, if I sold 4 photos, I could almost pay for a family meal, if we opted for water to quench our thirst. The tip? Well I’ll need to sell another photo to pay for that.