Impossible Burger

Impossible Burger, The Counter - San Jose, California

Impossible Burger, The Counter – San Jose, California

When I was recently in California, a hydrogen powered car was not the only engineering marvel I experienced. I had dinner at a high-end casual burger place called “The Counter”, which started in southern California. That’s where I had this, an Impossible Burger.

The Impossible Burger, or specifically the patty, is a highly engineered natural vegetable patty. Unlike regular veggie-burgers, this thing tasted quite meat-like. I wouldn’t say it’s exactly like beef, but it’s the closest I’ve ever eaten. While I normally don’t eat veggie-burgers, this thing is close enough that it would satiate my occasional desire for a big beef burger.

Why bother with an engineered substitute? I’m not a vegetarian but there are still some advantages. First, it’s cholesterol free. It also takes a lot less energy and water to create than traditional beef. So for eco-conscious people, it maybe a consideration. Unfortunately, right now, it costs more than a comparable beef burger. But it was a fun experience to try one, just to see what it’s like.


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2 thoughts on “Impossible Burger

  1. I have yet to try this burger. It’s available at a few Austin locations too. I’d definitely like to try it once.
    The fact that one of the components to this creation was that it “bled” like a real burger was something I didn’t like about the whole idea behind the Impossible burger. When I eat a nice steak (rarely) I like it pretty rare. Still this innovation seemed unnecessary to me. I think it’s because I don’t trust the technology behind adding whatever it took to make it bleed.

    1. That whole bleeding thing seemed a little weird, though I heard the redness comes from beets. I think its all part of the red patty turning to brown as it cooks. On the other hand, it tastes more “meat like” thank any veggie burger I ever had.

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