The city of Fort Worth is conveniently lumped together with Dallas as part of the Metroplex. And while Dallas may get more notoriety, the citizens of Fort Worth proudly bolster their city’s independence. Their clever marketing slogan says, “Where the West Begins.” I visited in 2020 as part of a college tour and found the downtown charming and the Stockyards quite photo-worthy.
Fort Worth was busy promoting itself at SXSW 2022 by taking over the Container Bar. Regional promotion is not new to South By. Down Rainey Street, the midwest region (of the U.S.), which took over another bar, formed the Midwest House, insisting they are “Nice as Heck.” In the past, the country of Sweden showcased its tech prowess.
Bourbon Tastings, cowboy boot displays, and numerous stetson-wearing participants came together to “Discover the Modern West.” Fort Worth had one of the larger displays on Rainey Street this year, trying to outdo the streaming services and other tech-like outlets.
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