Apple Store Union Square Cinematics

Apple Store Union Square - San Francisco, California

Apple Store Union Square – San Francisco, California

The majority of Apple Stores are standard outlets in shopping malls. But in selected cities, Apple creates special flagships, like this one in San Francisco. The Union Square store has been open for nearly two years, but this is first time I got to see it in person. As I recall, this maybe the first store that implemented the new design language with warmer tones and the blending of the indoors and out.

What’s striking about the store is how open it is to the outside — to nature. Obviously, Apple could only get away with a design like this in areas of moderate climate. On this warm day in San Francisco, the giant, two-story doors were wide open.

Apple Store Union Square - San Francisco, California

Apple installed these giant, much needed trees, in a highly urban neighborhood. This design is echoed on a grander scale in the rear. You can really tell the blending of the inside and outside from this angle.

Apple Store Union Square - San Francisco, California
Apple Store Union Square - San Francisco, California

There’s an impressive, cantilevered second floor that affords commanding view of Union Square.

Apple Store Union Square - San Francisco, California

There’s a community park in the rear with more of the giant trees anchored with white containers.

Apple Store Union Square - San Francisco, California

The grove at the back of the store again ties the inside and outside together. The large doors in this area, however, were not open. You can also see the relationship of the store to the community park from this angle.

As you can tell from my California coverage so far, I made a lot of these wide-angle Cinematics. I think these work nicely at this Apple Store, showing the grand scale of the openings.

Careful readers might have also noticed that I shot yesterday’s on the street photo in front of the Apple Store.


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2 thoughts on “Apple Store Union Square Cinematics

  1. The 16X9 format is working well for you. Speaking of “well”, I hope you’re on your way to that state. Oh — I noticed that in one interior shot people are seated on what must be extemely expensive modifications of…ready?…apple boxes.

    1. Thank you , Mike. I’ve been having fun with the 16×9, which is something new.

      Yes, those wooden boxes may be the most expensive “crates” around. There are also leather covered squares and balls that can be pulled out from these boxes for even more seating.

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