Summer in Argyle

Summer in Argyle, SXSW 2022 - Austin, Texas

Summer in Argyle, SXSW 2022 – Austin, Texas

I didn’t see elaborate marking displays on Rainey Street. Perhaps this giant cutout of a man holding a hot dog might be what stood out the most for me. It was at Banger’s, a sausage house and beer garden. Hot dogs play a part in the story, and I wonder if they purposely picked a sausage restaurant as a tie-in.

Like all the pictures I took on Rainey Street, I used my 51MP Fujifilm GFX 50S II. With this high resolution, I zoomed to 100% and was able to read the QR code off the sign to the right. Except, the URL no longer worked. Talking about short-term marketing.

Summer in Argyle turned out to be a 10-episode podcast produced like an old radio program — dialog intermixed with sound effects. After listening to the first episode, I liked the production value but wasn’t drawn to the story. It’s from Audible, which sells audiobooks and is owned by Amazon.

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