Peacock Party, SXSW 2022 – Austin, Texas

I’m wrapping up the SXSW 2022 coverage with this photo. It aptly shows the party atmosphere of the event, especially on Rainey Street. The scene is from Peacock, the new streaming service started by NBC Universal. Currently a second-tier service in streaming, we’ll see how they do versus the rapidly growing competition.

A party-like atmosphere with drinks and tchotchkes is a good way to generate buzz. And Peacock was another deep-pocketed corporation generously allowing anyone to attend, including the badge-less.

There were numerous other bar-turned-corporate-venue down Rainey Street, though I didn’t visit anymore. I had my fill and figured I adequately documented this year’s festivities. I’ll need to rest up for SXSW 2023.

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