The I Love New York logo is ubiquitous, and I was expecting to find it somewhere in the renovated Terminal B at LaGuardia. What started as an advertising campaign became so successful that NY used it everywhere. Other places copied its concept, including the red heart. I remember buying small white T-Shirts for my sons printed with this design.
There’s a detailed writeup on Wikipedia about the ad campaign and its subsequent spread. It started in 1977 — earlier than I anticipated — near the nadir of New York’s history. In October 1975, the city almost went bankrupt. Launching a promotional campaign made sense after New York’s near-death experience.
I still remember the ads and the catchy tune that accompanied them. While New York might be going through some challenges post-COVID, they pale in comparison to the issues in the late 1970s and 1980s — I lived through that. Those troubling times colored my impression of the city. This June visit has significantly boosted my opinion about the Big Apple.
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