I’ve come to the realization that blogging is in decline. Actually, I knew it for a while, but I was in denial. The heyday for the independent web was probably about 10 years ago and from what I can tell, since around 2013, viewerships on most blogs are declining. The reason? The rise of social media. These days, most people get their information from and stay in Facebook. That means the small independent sites get increasingly left out.
The decline of serious photography also doesn’t help. When everyone becomes a casual photographer with their smartphones, photography enthusiast sites, like this one, pull from a smaller audience.
For this reason, I’m making a drastic change. I’m moving my content to social media. But which site? That’s an interesting question. Facebook? Nah. That’s for old people, that’s not the future. Young people don’t use Facebook. Instagram? Better. But the up and coming, future audience have moved away from Instagram too.
The best way is to look at what the youngsters are doing. And from what I can see, the future is Snapchat. Yes, Snapchat.
Upon consideration, there’s a lot of good things about Snapchat.
1. I can spend hours to post process my images to perfection, and the viewers can only see it for a single day. That means there’s a sense of urgency for them to look at my stuff.
2. Since your stuff disappears, my viewers and I are not encumbered by history. Who cares about my previous work. You’re only as good as your latest thing, right?
3. I don’t actually need to worry about serious post processing, since I can easily add rainbows and unicorns to my photographs.
4. As I get more into portraits, I don’t have to worry about cumbersome posing techniques or lighting for that matter. I can just add a nice panda or gorilla mask on top of my subjects.
5. No need to worry about composition and careful curation, like I did in my recent SXSW 2017 Photo Essay. I can use Snapchat stories to stream random images and videos. That’ll give a better, more organic feel to the event, anyway.
6. I can get away from all this pesky writing, which takes me a long time. All I need is a quick snapshot or video.
7. Have you seen those cool Spectacles by Snap? They look like sunglasses with a built-in video camera. It would be awesome and easy to create my Snapchat stories and videos. From my Spectacles to my Snapchat feed — simple, easy and fast.
8. Those Spectacles will also finally allow me to get rid of most of my cameras. I was planning to move to the EOS M, like I talked about last year, but this is even better.
9. Finally, those Spectacles will make me look and feel young again. Especially the colorful ones. It will transform this 53-year-old middle-aged photographer and blogger into a cool and hip millennial. I will become one of them.
To make a clean break, I’ll delete the 900 posts on this blog and the thousands of images I have on my SmugMug site. That’s all legacy stuff. A product of the old age when we thought good framing, color, lighting and content, mattered. No, we must embrace the future with tiny screens, spontaneous real world content, unfiltered and unedited.
Oh, and Happy April Fools’ Day!
Please support this blog by clicking on my Amazon Link before buying anything.