What’s in a Tagline?

What will you try next?, SXSW 2018 - Austin, Texas

What will you try next?, SXSW 2018 – Austin, Texas

I recently made a change to this blog, mostly symbolic, that you probably haven’t noticed. It’s something that I’ve been thinking about for a while. A change that better defines what this blog has become and what it means to me. I changed the tag line — the small gray text, up top, under my logo. You can see it when you use your computer or tablet, but not shown on the smaller smartphone screens.

I started my serious photography primarily with images of the city, especially at night. Eight years ago, my blog started with the tagline, “Urban Landscape Photography”. Almost immediately, however, I branched into other topics. Shortly after, it was amended to “Urban Landscape + Lifestyle Photography”. And, by “LifeStyle”, I used it as an amorphous catchphrase for everything else.

I realize that my little stories has become a key part of this blog. Writing is no longer a necessary evil. I also know that my photographs are solid but not earthshaking. There are so many fantastic photographers out there. But, what makes this blog unique, I hope, is the combination of my photography, my associated stories, sprinkled with camera talk.

“For the Love of Photography + Stories + Gear”, indicates my order of importance. This will always be a photography blog first, but the stories are key. Gear, while fun to talk about, is in service to the photographs and the stories.

Please support this blog by clicking on my Amazon Link before buying anything.

4 thoughts on “What’s in a Tagline?

  1. I have taken to reading blogs in a RSS reader to help me follow my preferred sites and filter out the clutter. I wouldn’t have noticed any taglines without your pointing them out. From my experience in copy writing for a tech magazine back in the day, I’d suggest simply “For the Love of Photography.” Stories (journals maybe more accurately) are obvious content and gear is one subject matter. No need to call them out IMHO. That said, I could see why you might want gear in there to help drive traffic since (sadly) photographers tend to flock to gear posts like moths to flames over things of true substance, such as striking imagery and a good story. 😉

    1. Thanks for your suggestion, Mike.

      I also discovered that on a Google search, the tagline is added right next the the site name. Potentially more visible for new people. While I understand there’s some redundancy in the tagline, I’m going for a “marketing” description for my blog.

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