It was nice to hang out at the Vox Media venue at SXSW to listen to live podcasts, eat tasty food and people watch, but free drinks were nice too. They served two specialty cocktails, a concoction with gin seen here, and a flavored vodka drink. I’m a vodka man. And, I had a few.
I rather like the presentation of these fancy drinks, from the cups to the inverted single serve bottles of liquor; The kind you get on airplanes. I don’t know how common this is, but I’ve never seen these mini-bottles used in this way.
Because Vox is a media company, they do stuff with some style. It’s not opulent, but it’s fun and tastefully done. SXSW Interactive seems more dominated by media and creatives these days than tech companies — or companies that straddle both industries. That’s fine with me. Most pure tech companies feel rather stodgy and uncool.
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