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Ram Truck Spokespeople, Rodeo Austin - Austin, Texas

Ram Truck Spokespeople, Rodeo Austin – Austin, Texas

There’s nothing more Texan than trucks and I suppose Rodeo Austin is the perfect place to promote them. Especially RAM trucks which are probably third in market share after Ford and Chevy. While in absolute numbers, Texas sells more pickup trucks than anyone else, I was surprised to learn that as a percentage, Texas ranks #14, at least in 2014. 22.6% of new vehicle sales are trucks.

With 300K plus sold per year, there are a lot of them around. In fact, even Toyota builds their trucks in San Antonio. These modern trucks are very well-appointed and hardly seem like the work trucks that were their progenitors. I think I’ve ridden in them a few times but the truck culture is something that’s foreign to me, along with camping, hunting and horseback riding. Yeah, I’m definitely a city person and my New York City roots run deep, even though I now walk and talk slower than I did when I lived there.

Along with yesterday’s post, I’m starting a mini-series on Rodeo Austin. I try to visit annually so that at least tangentially, I experience a different world, if only for a few hours.


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