Buc-ee’s and the Mini-Road Trip

Buc-ee's Truck - Melissa, Texas

Buc-ee’s Truck – Melissa, Texas

Back in early July, I talked about my milestone of 4 years of daily blogging. The daily blogging started during my college road trip with my older son. I thought the pandemic had nixed plans for a similar college road trip with my younger son, who was about to start his senior year in high school.

It turned out that two of the schools he was targeting were giving on-campus tours. So, we decided to take a mini-road trip with minimal planning. My wife joined us too. So, the three of us started the trek north to Oklahoma. It was hardly the summer vacation of our dreams. But, any diversion from the routine was welcome, even for a few days.

Our first stop? Buc-ee’s, a well known Texas chain of over-sized convenience stores. And, when I say oversized, I mean it. The one in New Braunfels, located between Austin and San Antonio, is the world’s largest convenience store. I talked about it three years ago.

We were headed north, so we stopped at the one just north of Temple, Texas, roughly half-way between Austin and Dallas. There we had a light breakfast. The folks at Buc-ee’s are ingenious. They’ve placed these massive stores about 2 or so hours apart from each other on the major highways. Just perfect for bathroom and snack breaks.

Another 2 – 3 hours and just north of Dallas, we hit our second Buc-ee’s in Melissa, Texas, where I made this photograph. There we had lunch. Given the precautions during the pandemic, these food stops were perfect. We got everything to go and ate in the car.

The well-known in Texas, Buc-ee’s Beaver logo is everywhere, as painted on this truck. They’ve done a heck of a job with the merchandising. They have branded the food, clothing, and accessories — anything that you can think of.

I have a free monthly newsletter that’s perfect for busy people. Signup for the Newsletter to get the best of my posts, old and new, plus additional content not available anywhere else.

5 thoughts on “Buc-ee’s and the Mini-Road Trip

  1. I took my friends from NJ there when they came to visit. They were blown away. They ended up spending way too much money on all kinds of flavored jerky and trinkets. It was weird. I thought they would look at all the local yokels and be somewhat judgmental about Texas’s IQ level. They surprised me and seemed to fit right in with the marketing genius who designed the place

    1. That’s a great story, Jerry. It is hard to resist the power of Buc-ee’s. Yes, we too spent more money than expected, between the meals and the snacks — multiple times.

      They have a great business model. A previously untapped market. Amazing how clean bathrooms can become a competitive advantage.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.